SOCIAL MEDIA
I've always had a passion for Social Media.
From creating and launching SpaFinder.com's Social Media properties in 2008
to turning around the Social Media presence of an108-year old Catholic non-profit,
there's no Social Media challenge I can't conquer.
In June 2018, I was awarded the
first ever Social Media Director of the Year Award
from the Catholic Press Association for making a significant impact on the
Social Media accounts of above mentioned Catholic non-profit by implementing
innovative and results-driven Social Media strategies.
Let's chat about one of my favorite things - Social Media!
Check out a few of my favorite Social Media campaigns that I've executed below
Social Media Content for NBC Sports Regional Networks
Throughout my time at NBC Sports, I worked on numerous Social Media Custom Content Integrations for major brands including 3M/Command , Coldwell Banker, Toyota, as well as Service King to name a few.
For Pete's Sake NYC Happy Hour Fundraising Event Campaign
For Pete's Sake Cancer Respite Foundation was looking for help with their Event Marketing and Advertising Strategy for their New York City Fundraising Happy Hour.
I developed a customized ad strategy targeting the right, engaged audience across Social Media for For Pete's Sake - helping drive attendance and additional fundraising for the March event in New York City.
NYC Happy
Hour Results
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Raised over $52,000 for For Pete's Sake Mission
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Over 340 Guests Attended - 40 of which came from Social Media advertising
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Reached over 53,630 People
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Received over:
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3,090 Clicks
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3,700 Reactions
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645 Shares
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217 Comments
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As a Wife to an Army Veteran, any day where we take the time to honor those who are currently protecting our Freedom as well as those who've made the ultimate sacrifice in protecting our Freedom, is something I'm more than happy to do.
There is a story of Chaplain Fr. Vincent Capodanno who made the ultimate sacrifice in the Vietnam War while administering last rites to a Marine during combat. His story and legacy are so inspirational, that the Digital and Social campaigns tied to him for both Memorial Day and the 50th Anniversary of his death were not only high-performing, but resonated with all audiences who came in contact with his selfless story.
campaign
results
Chaplain Fr. Vincent Capodanno Digital and Social Media Campaigns
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Reached over 18,400 People
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Received over:
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12,000 Video Views
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1,215 Reactions
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122 Shares
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campaign
results
Conceptualized a weekly video reflection series with Fr. Daniel Kim, M.M. focused on Lent. Campaign included polling
fans/followers what they're giving up for Lent as well as answering their "Lenten" questions.
This Video series was one of the highest-performing campaigns on Social Media for Maryknoll. Fr. Daniel's weekly reflections not only generated significant video views, engagement, and shares from our audiences but it also presented a unique and fresh-faced perspective from the Maryknoll Fathers and Brothers.
Weekly Lenten Video Reflections - Social Series
2017 "Year in Review" Social Media Campaign
Developed a successful, four-part "2017 Year in Review" Video campaign for annual year-end appeal for additional fundraising and donations.
One of the videos in this series performed exceptionally well on Facebook, reaching over 108,115 people, receiving over 28,850 Video Views, and over 180 clicks.
campaign
results
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Reached over 108,110 People
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Received over:
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28,850 Video Views
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180 Clicks
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Arrupe College & Come to Believe Social Media Campaign
I had the opportunity to interview and film a few short videos of Fr. Steve Katsouros, Founder and Dean of Arrupe College of Loyola University in Chicago, to talk about this new Jesuit College as well as his new book, Come to Believe, about said college.
The video performed exceptionally well on Facebook, achieving over 11,650 Video Views, over 1,500 clicks, and reaching over 32,800 people organically.
These results on just one Social platform. Imagine the results if money had been placed behind this Video post?
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Reached over 32,800 People
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Received over:
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11,650 Video Views
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1,500 Clicks
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campaign
results
