ADVERTISING, BRANDING, & INTEGRATED SPONSORSHIPS
"Many a small thing has been made large by the right kind of advertising."
~ Mark Twain
For the last 10 years, I've been in the Advertising and Media industry and one thing I've learned is the right advertising can transform your business!
Whether you're looking for help designing a Social Media, Paid Media,
Print Advertising or a custom Brand Integration/Sponsorship that gets
people excited about your product, advertising is
essential for moving the needle on your branding goals.
Let's work together for a seamless and successful sponsorship!
Check out a few of my favorite Advertising and Integrated Sponsorship campaigns that I've executed below
TOYOTA RAV-4 INTEGRATED SPONSORSHIP
Toyota RAV-4 Hybrid Integrated Digital and Social Media Campaign
In addition to a Digital and Television Sponsorship, Toyota RAV-4 wanted to connect with Local Sports Fans on a Social and grass-roots level creating excitement and spreading the word about their new, redesigned Toyota RAV-4 Hybrid.
Developed the "Known the Unknown" and "How Far will You Take It" campaign concepts giving Sports Fans quick tidbits about their favorite Sports Teams, Sports Stadiums, Athletes, etc. across 5 of the NBC Sports Regional Networks Social and Digital platforms.
This was a multi-faceted campaign that spanned months and resulted in excited Sports Fans who were able to relive their favorites sports memories and/or find out information about their favorites Sports Teams or stadiums that they never knew before. It also resulted in a VERY happy automotive client!
NBC SPORTS "TOMBOY" FILM PRESENTED BY GEICO
NBC Sports TOMBOY Film Integrated Sponsorship, presented by GEICO
TOMBOY is a multi-platform documentary exploring Female participation in organized Sports and the obstacles faced at every level, from young girls in recreation leagues to professional athletes.
Developed a "Presented By" Campaign Sponsorship for GEICO with weekly custom content told through the voices of some of the world's most prominent female athletes, broadcasters, and sports executives. The campaign fostered public engagement and conversation about mutual respect and equal opportunities for Women in Sports.
The TOMBOY film premiered in early March 2017, and TV airings plus the custom content pieces, resulted in high ratings, engagements, and impactful conversations about the challenges Women face in Sports.
GEICO was thrilled with the Sponsorship campaign results and proud to be a brand at the forefront of these conversations.
NBC SPORTS "SHOP TALK"
PRESENTED BY MCDONALD'S
NBC Sports Shop Talk Integrated Sponsorship, presented by McDonald's
Shop Talk is a Video series hosted by Travis Thomas discussing hot NFL topics happening throughout the league as well as locally in the Washington, D.C. and Baltimore areas.
McDonald's liked the Q&A, interview-style Video series as well as the opportunity to be recognized as the "local" brand that's casual and comfortable for people to "talk shop" around. Sponsorship included Intro and Outro branding and tagline, as well as mentions on Social Media.
"BACK TO SCHOOL" INTEGRATED SPONSORSHIP
3M/Command/Scotch Integrated Linear, Digital, and Social Media Campaign
3M came to us with the goal of showcasing their various "Back to School" brands including Command hanging hooks and Scotch painter's tape that "do no harm".
Developed a "Back to School" custom content campaign focusing on College Sports news in each NBC Sports Regional Network. The content ran On-Air as well as Online, supported with mentions and creative across Social Media channels.
The sponsorship included 3M's custom "Back to School" Opening Animation, verbal mention, lower thirds, online advertising campaign, as well as tagged account and brand mentions on Social Media.